The Association of Coaching and Training

The Association of Coaching and Training (ACT) Philosophy of Coaching

The Association of Coaching & Training adheres to a form of coaching that honors the client being more knowledgeable his/her personal and/or professional life than the coach and believes that every client is creative, resourceful, and whole.

The coach's responsibility is to:
1. Facilitate client identifying and clarifying his/her wants, needs, purposes and goals.
2. Encourage client discovering her/her blind spots through enhanced awareness.
3. Bring forth client-generated solutions.
4. Keep client responsible and accountable for their own decisions and results.

Coach Codes of Ethics

As a professional coach, I acknowledge and honor my ethical obligations to my clients and colleagues and to the public at large.

I pledge to comply with ACT Coach Standards of Ethical Conduct, to treat people with dignity as free and equal human beings.

If I breach this Coach Codes of Ethics or any ACT Standards of Ethical Conduct, I agree that the ACT in its sole discretion may hold me accountable for so doing.

I further agree that ACT's holding me accountable for my breach may include loss of my ACT certifications or designations registration.

ACT Coach Standards of Ethical Conduct

I will coach and conduct myself in a professional manner.

I will not do anything that hinders or harms the public's understanding of coaching as a profession.

I will not overstate my qualifications, expertise or experience.

I will, before actual coaching service begins, ensure total understanding of every details of the coaching agreement between us.

I will not claim or imply results that I cannot guarantee.

I will keep my client's information confidential, except being authorized by my client, or as required by law.

I will keep all information obtained from my clients or through the discussion with my client confidential, except being authorized by my client, or as required by law.

I will obtain permission from my clients before releasing their names as references.

I will be alert my client when he/she is no longer benefiting from my service.

I will avoid any conflict of interests between me and my client.

I will inform my client of all compensation from other parties that I may receive through any referral to my client.

I will honor every term of the coaching agreements and all other agreements I make with my clients.

I will not do anything to my client that is inllegal or beyond my competence/qualification.

I will not give my client advices that I know to be misleading or beyond my competence.

I will respect copyrights, trademarks and intellectual property rights.

I will coach in a manner compatible with the ACT's Philosophy of Coaching.

I will, whenever asked by my client about my ethical standards, inform he/her of the Coach Codes of Ethics and the ACT Codes of Ethics and ACT Coach Standards of Ethical Conduct.

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